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Online Advertising

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks...

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Surprisingly Banks

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and...

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SBI Life: Message that hits

Incase you find it tough to read, the message is: There is no such thing as wrinkles. Only lines that tell an interesting story. Of a lifetime of love, laughter, loss, learning and squinting to read...

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Relationships & Banks

Banks and relationships are as old a pair as slice bread and butter knife. I can imagine my grand father getting shivers allover when he deposited bulk of his first salary in the bank wondering all he...

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Mobile Banking Innovation from ICICI Bank

ICICI bank never ceases to amaze me with the amount of innovation / service offerings they bring to the customers regularly. Any industry will come with its own limitations and boundaries and it takes...

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